Augmented Reality (AR) has come a long way from being used primarily in the gaming industry and now includes several other areas, from healthcare to education and tourism.
Companies are also using augmented reality to promote business. With this immersive technology, business leaders can engage their target audience and improve exposure. Many industries have grown since the introduction of augmented reality technology. Here are five uses for augmented reality technology:
The retail and fashion industry has grown immensely since the advent of augmented reality which has assisted with marketing and simplifying online shopping. Offline and online shoppers have benefitted from this technology as they can now find the right product far quicker and easier. There are now numerous AR apps that shoppers can use to scan products and see how the item will look on them. Buyers can also change colours and check different sizes and styles.
Augmented reality has made studying more interesting for students. Classes are being made interactive with this technology. Students learn more as they no longer need to rely only on textbooks. Learning has been made easy and fun with 3D AR modeling. By creating an augmented environment, teachers provide their students with more interaction, and students’ curiosity is addressed with AR tools.
Veative is the first content provider to develop an affordable and practical virtual reality solution for schools. It combines immersive and interactive education modules with plug-and-play virtual-reality headsets and controllers.
The company is a global provider of learning simulations for schools and industries, using technologies such as 3D, virtual reality, augmented reality and mixed reality. Veative’s ever-growing STEM library now covers over 500 modules.
The tourism industry is flourishing thanks to AR technology. From making hotel reservations to having a tour of the places you plan to visit, augmented reality is making travel memorable and hassle-free. There are AR apps that give the option to scan pamphlets or other printed materials to receive video content. Booking of restaurants, guest houses and other travel facilities can be done after doing a 360 degree virtual tour. This makes travel a more fun and informative process.
Healthcare facilities have improved significantly with AR. From assisting surgeons in performing critical surgeries to easing complex medical concepts, there are numerous areas where augmented reality can be used in healthcare. With 3D visualisations of organs from various angles, surgeons can operate on patients precisely, providing an improved success rate.
The manufacturing industry requires every step to be error-free and precise. A single mistake can be expensive. When product development is digitised using augmented reality, manufacturers get a clearer idea about how the product will look after it is manufactured. With 3D product prototyping, the chances of error are reduced, saving time and money.
Other industries such as the food and beverage industry, retail and automotive industry are all benefiting from the use of interactive augmented reality technology.